As You Wish Charlotte was founded by longtime best friends Katie Leaf and Lee Messing. For more than 20 years, we have shared life’s biggest moments. And as working mothers, we have supported one another through every season.

We've always dreamed about starting a business together. So, when we realized we could provide other women and families the support we provide each other, we founded AYWC.

AYWC is built around the belief that time is life's greatest luxury. As a proudly women-owned and local business, we believe in lifting one another up, championing local businesses and building a community in the Queen City, a place we both love.

At the end of the day, we're still just two best friends doing what we do the very best, finally together.